By Cliff Harvey ND, PhD (c)
My Good Green Stuff story began when I was living in Canada. I was working as the head of nutrition and natural therapies for a well-known strength and conditioning company in Vancouver and doing consultancy for food and supplement companies around the world. Of particular frustration to me then, and in the previous ten or so years of doing product formulation for supplement companies, was that by the time the formula you had designed hit the shelves, it was anything but amazing. Effective yet costly ingredients were often removed, and best effective forms of certain vitamins or minerals were substituted for the less effective ones because of cost.
My Good Green Stuff story began when I was living in Canada. I was working as the head of nutrition and natural therapies for a well-known strength and conditioning company in Vancouver and doing consultancy for food and supplement companies around the world. Of particular frustration to me then, and in the previous ten or so years of doing product formulation for supplement companies, was that by the time the formula you had designed hit the shelves, it was anything but amazing. Effective yet costly ingredients were often removed, and best effective forms of certain vitamins or minerals were substituted for the less effective ones because of cost.
