Simon and Donna started Tru2U in 2006 because their youngest daughter Dani was still struggling to sleep through the night at nearly 2.5-years-old. They discovered Tart Cherry at a friends BBQ and it was on a fold-away cot that Dani slept through the night for the first time.
Turned into believers, they built the Tru2U brand and 14-years later, Tru2U is still helping people sleep and much more. The last 14-years have been peppered with things like the Christchurch earthquakes and Covid-19, however we are still going strong as a small family business.
